When Life Imitates an Ad

Oks, so we all know of this phenom, where art imitates life. Also converse of this, life imitating art, is fast becoming a well known idiom, what with media's hold, and its ubiquitous presence in modern life.
Now just something i noticed, where recently ads of an insurance company featuring cricketers, and illustrating uncertainty of modern life, are running.
Guess surely a case of Life imitating Ad, when one cricketer featured there actually got injured, before the start of Champions Trophy. No ?